Skip to content
AutomotiveSEO.ioDealer-grade organic search
SEO for car dealerships only

Automotive SEOThat Sells Cars

We do automotive SEO for car dealerships. We get your inventory, your service department and your Google Business Profile in front of local shoppers before listing sites and rival dealers do. Send us your website and get a free written audit in 1 business day, with a call to walk you through it.

Free SEO audit1 business day
Written audit by email

Send us your website

Free. Written audit in 1 business day, plus a call to walk you through it.

+500 organic clicks a day for a large car dealership

100+

SEO projects

+$110M

more revenue for clients

4+

years professional SEO

Illustration of a car dealership showroom at sunset

Why dealerships lose shoppers on Google

The shopper is searching for a car you have in stock. Three things usually stop them from reaching you.

01

Listing sites outrank your own inventory

Search a year, make and model in your town. Sites like Cars.com, CarGurus and Auto Trader usually sit above the dealer who owns the car. Then they sell you the lead.

02

The dealer down the road owns the map

Google shows three dealerships in its map results. If you are not one of them, most local shoppers never see your name.

03

Service customers go somewhere else

People search for oil changes, brakes and tires near you every day. Most dealer sites have one thin service page, so independent shops take the work.

Results you can check in Search Console

Two automotive businesses, with the numbers taken straight from Google Search Console. No estimates and no made-up scores.

Verified
Row of cars in the showroom of a large car dealership

Large car dealership

+500 clicks/dayadditional organic clicks per day

A large car dealership, competing with a dominant listing site, added about 500 organic clicks a day and doubled its traffic in three months. Then a server failure wiped much of it out, and we won it back.

Verified
Supercars parked in the rental company's garage

Local supercar rental

+113% clicksdaily clicks, ~150 to ~320 in two months

A local supercar rental company more than doubled its daily organic clicks in two months, during the low season, and reached the top three for its most valuable searches.

Google Search Console chart for the dealership showing organic clicks and impressions rising during the growth period
Google Search Console clicks and impressions for the large car dealership during the growth period.

How it works

From your website address to a ranked fix list in one business day. At worst, you know exactly what to fix on your site.

  1. 1

    Send us your website

    Your name, your website and your email. That is the whole form.

  2. 2

    We check it by hand

    We look at your inventory pages, Google Business Profile, map rankings and technical setup, next to the dealers and listing sites that outrank you.

  3. 3

    You get a written audit

    By email, within 1 business day. The problems we found, ranked by how much traffic they cost you.

  4. 4

    We walk you through it

    On a short call we explain the findings in plain language. After that, fix it yourself, hand it to your website vendor, or ask us for a quote.

Pricing: Custom quote after your free audit.

Santeri Renko and Joosua Tirkkonen, founders of AutomotiveSEO.io

Who you'll work with

AutomotiveSEO.io is run by two people. Joosua Tirkkonen leads SEO. Santeri Renko leads web design. You talk to us directly, not to an account manager.

About us

Questions dealers ask first

Short answers before you ask for the free dealership SEO audit.

What is automotive SEO?
Automotive SEO is the work of getting a dealership found on Google when people search for a car, a service appointment or a dealer near them. For a dealership it covers four things: inventory pages, Google Business Profile and Maps, service department pages, and the technical health of the website.
How are you different from a general SEO agency?
We only work with car dealerships. Dealer websites run on platforms like Dealer.com, DealerOn and Dealer Inspire, with inventory feeds and manufacturer rules that a general agency rarely sees. We plan around those limits from day one.
What do I get in the free audit?
A written report by email within 1 business day. It covers your visibility in Google Maps, how well your inventory pages are indexed, and the technical issues holding the site back, ranked by priority. SEO reports can get technical, so we also offer a call to walk you through it in plain language. A person reviews your site. It is not an automated score.
What does it cost?
We quote after the audit, because the work depends on your website platform, how many locations you have and how competitive your market is. The audit itself is free and comes with no obligation.
Will this work on my website platform?
Yes, within limits. Every dealer platform restricts what can be changed. The audit tells you what can be fixed on your platform, what needs your website vendor, and what is not worth chasing.
Do you work with used car dealers and dealer groups?
Yes. We work with franchise dealers, independent and used car dealers, and multi-rooftop groups. The plan changes with the number of locations and the platform you run.
Do you work with dealerships outside the US?
Yes. We take on dealerships in the US, the UK, Canada and Australia. The listing sites differ by country, but the problem is the same: they outrank the dealer who owns the car.
Free audit

See what your site is losing

Send us your website. We'll show you where shoppers go instead and what to fix first, then walk you through it on a call.

Get My Free SEO Audit

Free. Written audit in 1 business day, plus a call to walk you through it.

Read the playbook