Automotive SEO Glossary

The preferred URL declared for a page when duplicate or near-duplicate versions can be crawled.

An online mention of a dealership's business details on a directory, marketplace, association, or local website.

The core system a dealership uses to manage inventory, deals, accounting, service, parts, and customer records.

The dealership departments that provide service, parts, maintenance, and collision repair.

The business listing that controls dealership information shown in Google Search and Google Maps.

The practice of making dealership information clear, supported, and easy for AI search systems to cite.

A structured transfer of vehicle data from the DMS or inventory provider to a website and third-party marketplaces.

The process by which a search engine stores a page and makes it eligible to appear in search results.

The map-based group of local businesses Google may display for a location-sensitive search.

An evergreen page that explains a vehicle model, trims, features, and ownership considerations for shoppers.

A business's name, address, and phone number as published across its website, directories, and map listings.

Manufacturer funding that reimburses eligible dealership marketing expenses under specific brand rules.

The geographic sales territory assigned to a franchised dealership by its manufacturer.

One physical dealership location within a single-store operation or a larger dealer group.

A dealership inventory listing page where shoppers filter and compare multiple vehicles before opening a VDP.

Machine-readable page markup, usually Schema.org JSON-LD, that describes vehicles, businesses, services, and other entities.

A business that serves customers at their locations instead of, or in addition to, a public storefront.

A VDP for a unit that is no longer available and must be handled without misleading shoppers or wasting search value.

A page dedicated to one vehicle, including its VIN, price, photos, equipment, availability, and lead actions.

The unique 17-character vehicle identification number used to distinguish a specific unit.